iOS Leads The Mobile Gaming Market

There are currently 40.1 million people in the US playing games on one of Apple’s mobile devices. Compared with the 77 million people playing games overall on all mobile devices, this is huge!


By comparison, Sony’s PSP system only has an audience of around 18 million, and Nintendo’s DS audience in the States sits at 41 million. We’ve talked about sales of all of those systems before, but the same survey says that while two-thirds of gamers will pay for games on traditional handhelds, a much smaller percentage will pay for games on the iDevices (only 45% on iPhone and iPod touch, and only 32% on iPad).

Considering that prior to the introduction of the App Store in 2008, gaming on iOS devices wasn’t possible, these are amazing numbers.